Compose your newsletters using a visual HTML Editor that allows you to see what your messages will look like when viewed on the web. With the HTML Editor, you can insert images, lists, tables, and other visual elements that give your email campaigns a professional look.
Want to address each subscriber by his or her first name? Studies show that personalizing messages to your target market establishes a sense of trust that is vital to making sales. With the click of a button, you can add personalization fields that will make your recipients feel like you're addressing them personally.
Import Exisiting HTML files
Email messages can be imported from an external file, such as a website file. Do you have a designer that prefers working in Dreamweaver? No problem -- just import the file creeated in the external web editor.
Create a custom signature with your businesses' physical address and an unsubscribe link to stay CAN-SPAM compliant. With each new message you create, this feature saves you from repeating the work required to insert an unsubscribe link or other information that you have to enter repeatedly.
Do you have a message you want to send to French, Greek, Arabic, Chinese subscribers? The message composer allows you to set any language you like, so that the email client on the receiving end will correctly interpret any character encoding.
Email Marketing Pro automatically inserts a plain text alternative to each HTML message, just in case the recipient's email client is set not to read HTML. Also, this is required by many spam filters.
You can import your existing list of contacts into Email Marketing Pro in a number of formats: Excel, tab-delimited, comma-separated, or even from Microsoft Access databases.
If required, you can enter contacts manually using simple data entry forms. Cyclic input allows you to enter a number of contacts repeatedly.
Divide your contacts into separate groups, whether that be by organizational units, geographic distribution, or demographic characteristics. Customize your campaign based on the desired list. Move contacts between lists.
Email Marketing Pro automatically processes requests to subscribe or unsubsribe from your mailing list. Easy integration with your website is achieved via customizeable scripts that allow web site visitors to subscribe.
Search through and segment your subscribers by any criteria - domain name, city, state, zip, and many others. The dupliate finder can automatically detect and remove duplicate contacts from your database.
Configure your SMTP Settings and save money by sending email with your own existing email address. Or, configure Email Marketing Pro to work with our bulk email servers, which costs up to 40% less than web-based services. See option 2 under Upgrade.
Set your campaign to run once in the future. Or, set it to run at a repeated internval. Want that email in your recipient's inbox first thing Monday morning? Set it to run any time you like.
In the Pro version, messages are stored in the Outbox, where they remain until the campaign completes. If the software should shut down unexpectadly, you can purge the Outbox at any time. In the Small Business version, messages are stored in a queue and can be sent in the background using a Windows service, even when Email Marketing Pro is shut down!
The campaign settings let you throttle the outgoing messages in order to comply with aggressive spam filters. In the Small Business version, you can set the outgoing mail queue to maintain multiple connections to the mail server, for lightning-fast delivery.
In the Pro version and Small Business version, summary reports allow you to view the number of messages sent, the number of messages that failed, the number of bounce-backs and unsubscribers in one convenient place.
In the Pro version and Small Business version, view in detail which subscribers' email addresses bounced-back, or which recipients unsubscribed following a campaign.
In the Pro version and Small Business version, view in detail which email addresses were sent to successfully and which ones failed to send.