Email Marketing Pro is able to scan incoming email and check the subject line for the word “UNSUBSCRIBE.” If the keyword is found in the subject line of the incoming mail, EMP will automatically unsubscribe the contact who sent the email.
It is recommended that you use a separate email account only for email campaigns, to prevent accidental deletions of the incoming emails from subscribers/unsubscribers. Also, if you accidentally check your incoming email using a POP account, the incoming emails will be downloaded from the mail server, and EMP will not be able to read them.
To set up a check for unsubscribers, you need to:1) Set up your POP settings to check for incoming email and 2) Add an unsubscribe link to your outgoing email campaign.
Setting up your POP settings
You simply need to go to Mail–>Pop settings and input the mail settings for incoming mail. Your email service provider should have an article in their help/support site on how to configure POP settings for email clients.
Appending an Unsubscribe Link
The next step is in making sure to append an unsubscribe link to your outgoing messages. To do this, follow these steps:
- Click Mail–>Custom Signature to set up your signature for outgoing messages.
- Enter you custom signature, and include a line such as: “To unsubscribe from this mailing, please reply to this email with the word UNSUBSCRIBE in the subject line, or click here.”
- Highlight the word “here” and click the hyperlink button in the menu bar at the top.
- Enter the URL for the unsubscribe link: such as “mailto:firstname.lastname@example.org?subject=UNSUBSCRIBE”. This will open a reply email in the recipient’s email client with the word “UNSUBSCRIBE” in their subject line.
- Click OK to save the URL.
- Click Save to save the custom signature.
- Next, when creating a new message, click the “Insert Signature” button to insert the unsubscribe link.
Create a Subscribe Form for Your Website
To help you create a subscribe form for your website, we have a Subscribe Form Generator, available here: